As a beauty expert and style writer, Patsy Alvarez pours her heart and soul into her passion for fashion and beauty. Patsy is Publisher and Editor in Chief for Rotorua Noir, a top-rated blog that features fashion, beauty news, product reviews, trend spotting, industry interviews, and more.

Over the years, Rotorua Noir has evolved from a review based site to a lifestyle brand that revolves around Patsy’s passion points from beauty to fashion, as well as fitness, food, wine…and most recently – baby. Patsy exuberantly shares her passion through seminars, on-air beauty segments, and speaking engagements.  If it’s happening in beauty, Patsy is on it…with red lips in tow!

“Rotorua Noir is the blog equivalent of that best friend who always knows where to find the latest products and how to wear the newest trends. From interviews with makeup artists and hairstylists to coverage of New York Fashion Week, Patsy Alvarez share insider knowledge and tips with readers. Plus, on top of writing honest product reviews, this beauty team creates videos on exactly how to use products. Rotorua Noir leaves no stone unturned.”